YouTube strategy adjustment: New original content will be provided free to users

YouTube Beijing time reported on November 28th, Youtube plans to provide free from all original content to users in the future to attract more programs and movie audiences.

In all free of charge, these contents will be intended as other content.

This strategic change means that from next year, YouTube Premium payment service will no longer have an exclusive access to the original content.

Subscribe to this service less the most important reason.

However, YouTube pays users still do not have to watch advertisements and have music flow media privileges.

YouTube launched a paid service three years ago, currently supporting 29 countries around the world, but did not disclose the total number of subscriptions.

The company said that its free initiative is designed to meet international users' interest in original programs, as well as advertisers to special content related advertisements.

This initiative will also make YouTube have greater flexibility when promoting its original programs.

According to a person familiar, some future programs or behind-the-scenes may still be only open to subscribers, even for a short period of time.

In the United States, YouTube Premium subscription fee is $ 12 per month.

The company said that the programs and movies previously released in YouTube Premium, such as the first season of popular action comedy "Cobra", will still be charged.

YouTube has been working on original content.

In July of this year, the company said that it is making TV dramas and other original programs for France, Germany, Japan, Mexico, India, thinking that the payment service attracts new users.

Youtube Susanne Daniels said in an interview at the time that these programs will appear in various carriers, such as music documentaries, real people show, talk shows and TV series.

The program will be made in local language and provide subtitles or dubbing for other markets.

"We are aiming at the market with huge pay potential," she said.

In 2016, YouTube first original programs debuted on their high-end services, which are starred by the partial library YouTube.

Later, the new potential also increased the performance of Hollywood star, and today a series of children's programs, including the "Fruit Ninja Frenzy Force" of Amy.

(Compilation / Sail) [Source: Phoenix Network Technology] Report / Feedback